Matte De Clercq - Art Director & Visual Designer

Project Challenges

Over the past years, my research has been dedicated to understanding how objects contribute to our living environments. I began by studying the Swiss Ball, an element that’s frequently underestimated within the design field. The Swiss Ball is a perfect example of the design principle “form follows function” combining a simple spherical form with some distinctive ergonomic features, making it an interesting object to work with.

The main challenge of this project was overcoming the perception that users and the market have of this object, which is often seen as just a "gym tool" and rarely found in living spaces like a living room or bedroom. The product required significant rebranding and repositioning to create a new narrative around it.

Project Challenges

Over the past years, my research has been dedicated to understanding how objects contribute to our living environments. I began by studying the Swiss Ball, an element that’s frequently underestimated within the design field. The Swiss Ball is a perfect example of the design principle “form follows function” combining a simple spherical form with some distinctive ergonomic features, making it an interesting object to work with.

The main challenge of this project was overcoming the perception that users and the market have of this object, which is often seen as just a "gym tool" and rarely found in living spaces like a living room or bedroom. The product required significant rebranding and repositioning to create a new narrative around it.

Roles & Solutions

My goal was to enhance the aesthetic and perceptual qualities of an object that initially appears very simple, adding elements that enrich the overall user experience. Starting with the development of a dedicated branding concept called "Bounce," we meticulously designed every detail of the product—from the choice of fabrics for the covers to the packaging, the labelling and the inflation instructions. The result is a product that, while simple , is thoughtfully crafted, blending a balanced between minimal aesthetic and rich in illustrations, featuring a playful design.  

View Instructions

View

Roles & Solutions

My goal was to enhance the aesthetic and perceptual qualities of an object that initially appears very simple, adding elements that enrich the overall user experience. Starting with the development of a dedicated branding concept called "Bounce," we meticulously designed every detail of the product—from the choice of fabrics for the covers to the packaging, the labelling and the inflation instructions. The result is a product that, while simple , is thoughtfully crafted, blending a balanced between minimal aesthetic and rich in illustrations, featuring a playful design.  

View Instructions

View