Matte De Clercq - Art Director & Visual Designer

Project challenges

The primary challenge was transforming a well-established brick-and-mortar business into a competitive online presence. This involved not only creating an intuitive and visually appealing e-commerce website but also ensuring that the brand’s identity was effectively communicated across digital channels. Additionally, with a small team and limited resources, it was crucial to manage the project efficiently while maintaining high-quality output.

Project challenges

The primary challenge was transforming a well-established brick-and-mortar business into a competitive online presence. This involved not only creating an intuitive and visually appealing e-commerce website but also ensuring that the brand’s identity was effectively communicated across digital channels. Additionally, with a small team and limited resources, it was crucial to manage the project efficiently while maintaining high-quality output.

Roles & Solutions

As the Art Director and UI Designer, I was responsible for designing the UX/UI of the website using WordPress and WooCommerce, ensuring a seamless user experience that aligned with the company’s brand. I coordinated closely with back-end developers to bridge the gap between technical execution and the company’s vision, facilitating smooth communication and project execution.

Beyond the website, I took charge of the brand’s visual and communication strategy. This included directing and executing multiple product and editorial shoots, which were crucial for creating engaging content for social media and the website. I also managed the content creation process, ensuring that all visuals and messaging were consistent with the brand’s identity.

Roles & Solutions

As the Art Director and UI Designer, I was responsible for designing the UX/UI of the website using WordPress and WooCommerce, ensuring a seamless user experience that aligned with the company’s brand. I coordinated closely with back-end developers to bridge the gap between technical execution and the company’s vision, facilitating smooth communication and project execution.

Beyond the website, I took charge of the brand’s visual and communication strategy. This included directing and executing multiple product and editorial shoots, which were crucial for creating engaging content for social media and the website. I also managed the content creation process, ensuring that all visuals and messaging were consistent with the brand’s identity.

Room for Improvements

While the project was successful, there were areas for potential improvement. With more time and resources, we could have conducted deeper user testing before the website launch to identify and resolve usability issues that emerged post-launch. Additionally, expanding the content creation team could have allowed for more frequent updates and a broader range of creative output, further enhancing the brand’s online presence.

Room for Improvements

While the project was successful, there were areas for potential improvement. With more time and resources, we could have conducted deeper user testing before the website launch to identify and resolve usability issues that emerged post-launch. Additionally, expanding the content creation team could have allowed for more frequent updates and a broader range of creative output, further enhancing the brand’s online presence.