Matte De Clercq - Art Director & Visual Designer

Project challenges

The primary challenge was to design user-friendly features for the mobile app that would make complex blockchain technology accessible to a diverse audience. Additionally, aligning social media content and event merchandise with ZeroOne’s innovative brand identity required creative problem-solving to ensure consistency and impact across different channels.

Project challenges

The primary challenge was to design user-friendly features for the mobile app that would make complex blockchain technology accessible to a diverse audience. Additionally, aligning social media content and event merchandise with ZeroOne’s innovative brand identity required creative problem-solving to ensure consistency and impact across different channels.

Roles & Solutions

To overcome these challenges, I worked closely with the product team to design and implement app features that simplified blockchain interactions, making the technology more approachable for users. I also took an active role in developing social media content, creating visually engaging graphics and special features that resonated with the brand’s digital culture focus. For ZeroOne’s events, I designed merchandise that captured the brand’s ethos, enhancing the overall user experience and reinforcing brand identity.

Roles & Solutions

To overcome these challenges, I worked closely with the product team to design and implement app features that simplified blockchain interactions, making the technology more approachable for users. I also took an active role in developing social media content, creating visually engaging graphics and special features that resonated with the brand’s digital culture focus. For ZeroOne’s events, I designed merchandise that captured the brand’s ethos, enhancing the overall user experience and reinforcing brand identity.

Room for Improvements

While the project was successful, there is always room for enhancement. For example, further improving the onboarding process within the app could make it even more intuitive for users new to blockchain technology. Additionally, exploring more interactive and dynamic content for social media could increase engagement and strengthen the connection with the target audience.

Room for Improvements

While the project was successful, there is always room for enhancement. For example, further improving the onboarding process within the app could make it even more intuitive for users new to blockchain technology. Additionally, exploring more interactive and dynamic content for social media could increase engagement and strengthen the connection with the target audience.