Lures Originals

Lures Originals

About

As the co-founder and Head of Design at Superbottega, I spearheaded the creation and launch of Lures Original, a unique design accessory concept inspired by lures, baits, and marine biodiversity. The product embodies a playful yet sophisticated approach to design, merging fashion with elements of the natural world.

Product Available

Client

SuperBottega

Category

Branding

,

Product Design,

Packaging Design

Year

2022

Tools / Softwares

Figma / Illustrator / Photoshop

Project Challenges

The key challenge was to develop a product that not only stood out as a fashion accessory but also told a story through its design and packaging. Ensuring that the packaging was as innovative and visually appealing as the product itself was crucial, particularly in conveying the marine theme and vintage aesthetic.

Roles & Solutions

I led the entire design process, from concept development to the final product. The earrings were inspired by the intricate forms of marine life, resulting in a collection that is both striking and whimsical. I also designed the packaging to complement the product’s theme, using sardine cans and a dedicated box that recalls vintage sardine and fish food packaging. This not only provided a distinctive unboxing experience but also reinforced the product's connection to marine biodiversity.


Project Challenges

The key challenge was to develop a product that not only stood out as a fashion accessory but also told a story through its design and packaging. Ensuring that the packaging was as innovative and visually appealing as the product itself was crucial, particularly in conveying the marine theme and vintage aesthetic.

Roles & Solutions

I led the entire design process, from concept development to the final product. The earrings were inspired by the intricate forms of marine life, resulting in a collection that is both striking and whimsical. I also designed the packaging to complement the product’s theme, using sardine cans and a dedicated box that recalls vintage sardine and fish food packaging. This not only provided a distinctive unboxing experience but also reinforced the product's connection to marine biodiversity.


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Copyrights Matteo De Clercq © 2024 All Right Reserved

Made by M Studio

Copyrights Matteo De Clercq © 2024 All Right Reserved

Made by M Studio

Copyrights Matteo De Clercq © 2024 All Right Reserved

Made by M Studio

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