Lures Originals
Lures Originals
About
As the co-founder and Head of Design at Superbottega, I spearheaded the creation and launch of Lures Original, a unique design accessory concept inspired by lures, baits, and marine biodiversity. The product embodies a playful yet sophisticated approach to design, merging fashion with elements of the natural world.
Client
SuperBottega
Category
Branding
,
Product Design,
Packaging Design
Year
2022
Tools / Softwares
Figma / Illustrator / Photoshop












Project Challenges
The key challenge was to develop a product that not only stood out as a fashion accessory but also told a story through its design and packaging. Ensuring that the packaging was as innovative and visually appealing as the product itself was crucial, particularly in conveying the marine theme and vintage aesthetic.
Roles & Solutions
I led the entire design process, from concept development to the final product. The earrings were inspired by the intricate forms of marine life, resulting in a collection that is both striking and whimsical. I also designed the packaging to complement the product’s theme, using sardine cans and a dedicated box that recalls vintage sardine and fish food packaging. This not only provided a distinctive unboxing experience but also reinforced the product's connection to marine biodiversity.
Project Challenges
The key challenge was to develop a product that not only stood out as a fashion accessory but also told a story through its design and packaging. Ensuring that the packaging was as innovative and visually appealing as the product itself was crucial, particularly in conveying the marine theme and vintage aesthetic.
Roles & Solutions
I led the entire design process, from concept development to the final product. The earrings were inspired by the intricate forms of marine life, resulting in a collection that is both striking and whimsical. I also designed the packaging to complement the product’s theme, using sardine cans and a dedicated box that recalls vintage sardine and fish food packaging. This not only provided a distinctive unboxing experience but also reinforced the product's connection to marine biodiversity.


Product Design & Branding
Painting Discovery


Product Design & Branding
Painting Discovery


Product Design & Branding
Painting Discovery


Product & Accessory Design
LM Rive Gauche


Product & Accessory Design
LM Rive Gauche


Product & Accessory Design
LM Rive Gauche


UX/UI Design
Zeroone App Features


UX/UI Design
Zeroone App Features


UX/UI Design
Zeroone App Features
Copyrights Matteo De Clercq © 2024 All Right Reserved
Made by M Studio
Copyrights Matteo De Clercq © 2024 All Right Reserved
Made by M Studio
Copyrights Matteo De Clercq © 2024 All Right Reserved
Made by M Studio